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About Us

We make online marketing measurable.

Our customers implement our systems successfully every day and experience how quickly their sales increase with myhotelshop products.
Our customers implement our systems successfully every day and experience how quickly their sales increase with myhotelshop products.
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Established in January 2012, the platform aims to increase direct business in hotels and offers access to relevant marketing channels, manages and distributes hotel content to the most important hotel listing services and offers advice, measures and reports everything regarding the online success of its hotel partners.

Ullrich Kastner - Founder & Chief Executive Officer

Ullrich Kastner has worked in the hotel industry since 1996, trained in the Grand Hotel Esplanade Berlin as well as other establishments, then worked in London and studied in Switzerland, where he finished his hospitality degree at Washington State University with summa cum laude.

Between 2002 and 2008 he primarily focused on the field of e-commerce and was responsible for the online activities of Hilton and Accor hotels in Germany, amongst others.

Afterwards worked for the travel website TripAdvisor as Head of Sales Central Europe, before he went on to manage the hotel division of the Unister Group for 2 years (, etc.).

At the end of 2011, Ullrich Kastner started working as a consultant for trivago, Thomas Cook (amongst others). Beginning of 2012 he founded myhotelshop, which he launched in summer 2012.Since then more than 2000 hotels signed up to work with the marketing and content distribution platform.

Ronnie Jahraus - Chief Operating Officer

Ronnie started his hotel career as a trainee in the Dorint Hotel Mainz. After having worked as a sales coordinator with Starwood Hotels in Frankfurt, he finished a degree in tourism & travel management at the University of Applied Sciences in Worms.

The following 3 years, Ronnie worked in brand marketing and e-commerce departments of Accorhotels’ German headquarter in Munich. After that, Ronnie joined the tour operator Thomas Cook where he was commercially responsible for 6 tour operator and online travel agency websites for the last 5 years. He holds an Executive MBA degree from the Johannes Gutenberg University in Mainz.

Since March 2016, Ronnie looks after operational departments at the myhotelshop headquarter in Leipzig, i.e. support, connectivity, campaign management and marketing.

Uwe Sonderhoff - Chief Product Officer

Uwe gained his first experience in the tourism industry as Portal manager of the AG (Unister Group) in Leipzig and was responsible for the operative management of the national and international platforms.

His educational background is media management and eCommerce enriched with a deep understanding of web development.

In 2012 he joined the Lecturio GmbH as Head of Product where he focused on strategic and operative product management and was responsible for all desktop and mobile applications.

Since August 2016, Uwe Sonderhoff is working for myhotelshop taking care of the product management and business intelligence.

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Do not hesitate to contact us and use our extensive expertise. Together we raise your direct sales to the next level.
+49 (0) 341 / 392 816 751
myhotelshop GmbH | Floßplatz 6 | 04107 Leipzig
International Office: Carrer de Casanova 60 | Sobreatico | 08011 Barcelona | Spain