Strengthening the hotel website as a sales channel is an issue for many hotels. The Baia Verde (Italy) was also facing this challenge. The hotel wanted to drive qualified traffic and direct bookings to its website, and this is how our cooperation in campaign management started in February 2018. campaign management started in February 2018.
The beautiful Hotel Baia Verde is a 4-star hotel in Malcesine on Lake Garda in Italy. The family-run hotel offers 40 rooms with a pool and spa area.
The aim was to increment revenue by increasing traffic on the hotel's own website. In consultation with the hotel, we opted for direct links on Trivago and Google Hotel Ads.
Month after month, we increased the traffic of the hotel through their own website as well as the number of direct bookings. At the end of 2018, the hotel website was the main distribution channel, accounting for two-thirds of total sales. And best of all: In addition to gaining independence, the hotel could also look forward to higher total revenue.