1. General

1. These general terms and conditions are the basis and an integral part of all agreements between myhotelshop GmbH, Bosestrasse 4, 04109 Leipzig, Germany, Managing Director Ullrich Kastner, (hereinafter referred to as "myhotelshop") and the contractual partner (hereinafter referred to as the "Contractual Partner").

2. Contractual partners are deemed hotels and hoteliers as well as the providers of advertising space on whose website the hotel ads are displayed ("Publisher"). Any reference to "contractual partners" hereinafter shall mean hotels, hoteliers and publishers.

3. Terms and conditions of the contractual partner which differ from, conflict with or expand upon these terms and conditions shall not be acknowledged as part of this contract, even if known, unless their validity is expressly agreed in writing.

4. The main features of the goods or services offered are listed in the corresponding product description on the myhotelshop website or are available upon request.

5. The contractual language is English.

2. Registration

1. Registration is mandatory in order to use the services offered by myhotelshop. The contractual partner must complete the registration form provided, filling in all the required fields, and then click the "register" button.

2. The contractual partner shall receive an automatic email confirming receipt of the registration form submitted. The account is however not activated until the application for membership has been authorised by a myhotelshop employee. The contractual partner will be notified of this in a separate email.

3. Conclusion of contract

1. The services offered on the myhotelshop website do not constitute an offer in the legal sense, but merely a non-binding invitation to the contractual partner to make an offer.

2. The following steps are required to submit a proposal by the contractual partner:

a. First, the contractual partner must use his login details to access the myhotelshop website.

b. In the next step, the contractual partner shall select his service of choice by clicking on the “add to cart" button. In the shopping cart, the contractual partner can modify the budget to be ordered.

c. On the order summary page, the contractual partner shall then confirm he has read, understood and agrees with the general terms and conditions of myhotelshop. Finally, the contractual partner shall submit his proposal by clicking the button "send order".

3. A contract shall be deemed concluded when myhotelshop either confirms the contractual partner's proposal in writing (e.g. email, fax or letter) within three days or provides the service. The contract shall become valid once myhotelshop approves the content, provided the contractual partner does not object in writing within three days.

4. Subject matter, Scope of servicesThe subject matter of the contract shall be the services offered in the respective service description, the specific contract offer as well as these general terms and conditions and, where applicable, individually reached agreements. In the event the general terms and conditions contradict the service description, the service description shall take precedence.

5. Prices and terms of payment

1. All prices are listed in euro plus VAT.

2. The contractual partner shall pay using the following payment method: via invoice.

3. The contractual partner shall receive an invoice in advance for the sum to be paid to myhotelshop. Unless otherwise agreed, the total amount of the invoice from myhotelshop shall be paid via electronic transfer to myhotelshop within 14 days of the date the invoice, without deductions. The contractual partner is obliged to check the invoice received promptly and notify myhotelshop of any discrepancies in writing within 3 days (an email to is deemed sufficient). If no notification is received within this time, the invoice shall be deemed accepted. Myhotelshop expressly reserves the right to assign its accounts receivables and have them collected by a third party (collection agencies, etc.).

4. In the event of non-payment within the stipulated 14 days of the invoice date, myhotelshop shall suspend the contractual partner‘s campaign or not launch the said campaign until the outstanding balance has been paid in full. The contractual partner shall not derive any rights therefrom, in particular the contractual partner shall have no right to extraordinary termination.

5. For services booked via the self-service marketing feature and thereby invoiced on a CPC basis, the following provisions apply:

a. In order to use the services offered by myhotelshop the contractual partner is required to set a monthly budget limit. The campaign will continue to run throughout each month until the contractual partner has reached the limit specified for his monthly budget.

b. Once the monthly limit set by the contractual partner has been reached, his myhotelshop campaign will automatically end for the month and the contractual partner will receive notification that his limit for the month has been reached. The campaign shall then recommence at the beginning of the following month with the specified monthly budget available. The contractual partner hereby acknowledges and expressly agrees that the monthly budget limit set may be exceeded in each case by up to 5% if such is deemed necessary to optimise the campaign. To continue the campaign once the limit has been reached in the respective month, the contractual partner must reset the monthly budget limit to an increased sum to meet his requirements.

c. For the service Google Adwords - Brand Campaign, the cost-sharing formula for "what proportion we use to pay for Google clicks" (i.e. Google click budget) vs "what proportion we budget for the ongoing management of the AdWords campaign" (i.e. "management fee") shall be the following: up to 1.500EUR monthly budget: 70% Google click budget and 30% management fee; 1.501-5.000EUR monthly budget: 80% Google click budget and 20% management fee; more than 5.000EUR monthly budget: 90% Google click budget and 10% management fee

d. The Conversion tracking period is 30 days. Subsequently accrued bookings will be invoiced in the following month.

e. Myhotelshop manages the Google AdWords account without any involvement of the client. The realization of any changes within the Google Account through the client is not permitted. Any damage caused through activities within the account will be invoiced.

f. For the services "Homepage link in the price comparisons on TripAdvisor for desktop user" and "Homepage link in the price comparisons on TripAdvisor for mobile / app user", the cost-sharing formula for "what proportion we use to pay for tripadvisor clicks" (i.e. tripadvisor click budget) vs. "what proportion we budget for the ongoing management of the campaigns" (i.e. "management fee") shall be the following: 80% click budget, 20% management fee.

6. In the event the subject matter of the contractual relationship between myhotelshop and the contractual partner includes fee-based services from a third party (e.g. Google Adwords program), the contractual partner shall make payment directly to myhotelshop with debt-discharging effect. In such cases, myhotelshop shall collect payment for the service in question in its own name on behalf of a third party.

7. After the cancelation of a contract or cooperation with Myhotelshop, Myhotelshop reserves the rights to keep own created Google AdWords accounts.

6. Vouchers

1. The use of voucher codes issued as a promotional offer shall be subject to the following conditions:

2. Unless otherwise agreed, the contractual partner shall receive a one-off discount of 10% of the total sum of the booking as a promotional offer for minimum budget plan.

3. The voucher code has no market value, is not transferrable and, in particular, may not be sold. myhotelshop may revoke the validity the voucher code or refuse the discount promised with the voucher, if the contractual partner violates these terms and conditions or uses the voucher code for unauthorised purposes.

7. Power of attorney of myhotelshop

1. In order for myhotelshop to provide the services agreed upon, registration may be required with various service providers such as Google Maps, Facebook, etc. The contractual partner hereby agrees that myhotelshop shall complete the registration process for and in the name of the contractual partner in accordance with the requirements of the contractual partner. Here, myhotelshop shall only act as a facilitator to convey the contractual partner’s declaration of intent to the service provider.

2. Contracts with the respective service providers shall only be effective between the service provider and the contractual partner. myhotelshop shall not be a party to these contracts.

3. The respective contracts with the service providers may be based on general terms and conditions or other terms of use. The contractual partner hereby agrees on the inclusion of the respective conditions in the contractual relationship between the respective service provider and the contractual partner. The onus is on the contractual partner to be fully aware the terms and conditions of the respective service provider before using myhotelshop services. The contractual partner may obtain such knowledge, for example, by reading the terms and conditions on the respective service provider’s website. Upon request, myhotelshop shall disclose to the contractual partner specific ways in which the contractual partner may gain knowledge of the terms and conditions of the respective service provider.

4. myhotelshop assumes no responsibility for determining whether a registration can be made with the contractual partner’s desired name for the respective service provider. This depends, among other things, on whether the desired name is already registered by a third party or if it violates conditions of the respective social media service provider.

8. Co-operation obligations of the contractual partner

1. The contractual partner is obliged to cooperate with various requests (e.g. provision of hotel pictures, etc.) in order to ensure the fulfilment of the services agreed by myhotelshop. The contractual partner therefore has to ensure that he can respond quickly to such requests from myhotelshop via the usual communication channels (e.g. email, telephone, etc.). The contractual partner shall notify myhotelshop in good time of any period or periods during which the acknowledgment of messages or services is not possible due to absence.

2. The contractual partner is obliged to provide myhotelshop with the necessary materials for an advertising campaign (e.g. image files, texts, etc.) free of charge and in good time, on any account no later than one week before the launch of the campaign.

3. The contractual partner is solely responsible for the content of any published services (e.g. Google Places, Facebook, etc.). The onus is on him to ensure that the publication does not violate the terms and conditions of the platform used or other rights.

4. The contractual partner shall ensure that the data or content to be published (such as advertising material or social network posts) do not violate any applicable law, and is not unethical.

5. If the contractual partner is required to send materials (e.g. image files, text, etc.) to myhotelshop, the onus is on the contractual partner to create a copy or backup of the said material and keep such in a secure place.

6. In the event the contractual partner fails to meet his obligations to cooperate, this shall in turn release myhotelshop of its obligation to provide the agreed services.

9. Copyright, Rights of use

1. The contractual partner shall assign myhotelshop the necessary rights of use to the registered name, trademarks and logos of the contractual partner for the campaigns commissioned and all associated measures as required to fulfil the contract free of charge for the duration of the contract.

2. The contractual partner warrants that he owns the rights to all materials provided for contractual use, and in particular holds the necessary copyright, trademark, rights of use, personal rights, and other rights.

3. The contractual partner warrants that no third party copyright, trademark, rights of use, personal rights or other rights exist for the materials provided to fulfil the agreed services, which may hinder the use for a contractual purpose. myhotelshop will not check whether third party rights exist.

4. The contractual partner shall indemnify myhotelshop against all claims or demands that may arise due to a violation of the rights mentioned in clauses 9.1, 9.2 and 9.3 and for which the contractual partner is responsible. The contractual partner is obliged to reimburse myhotelshop for legal defence costs and other damages incurred as a result.

10. myhotelshop's liabilities

1. The statutory liability of myhotelshop, its legal representatives and employees shall be limited in accordance with the following provisions in clause 10:

a. myhotelshop's liability shall be limited to amount of damages that was typically foreseeable for a negligent violation of an essential contractual duty at the time of entering this contract (an essential contractual duty is a cardinal obligation i.e. a contractual obligation whose fulfilment is essential to the proper realisation of this contract, and the violation of which jeopardises the achievement of the purpose of this agreement, and on which the contractual partner regularly relies).

b. myhotelshop shall not liable for damages arising from a negligent breach of a non-essential contractual obligation.

c. myhotelshop assumes no liability for lost profits, revenue, data or consequential damages and indirect losses unless myhotelshop acted with wilful intent or with gross negligence.

2. The contractual partner is obliged to take appropriate measures to reduce damages. This applies particularly to the recovery of data and the creation of backup copies on a regular basis for this.

3. The aforementioned limitation of liability shall not apply in cases of mandatory statutory liability (in particular to liability under the Product Liability Act) or liability for assuming a specific guarantee, or liability for damages caused by wilful intent or gross negligence, or liability for physical injuries caused by wilful intent or gross negligence.

11. Warranty

1. myhotelshop does not warrant that services provided by third parties, in particular network services or other third-party services, will be continually available without interruptions or errors, or that they are secure.

2. A defect under the terms of warranty shall limited exclusively to a reproducible fault due a lack of quality of the services provided by myhotelshop. Any functional impairment due to hardware defects, environmental conditions, faulty operation, or defective data etc. shall not be deemed as a defect.

3. Warranty rights shall expire 12 months after the contractual partner has received knowledge that the agreed services have not been fulfilled at all, in time, or properly by myhotelshop.

12. Termination

1. Extraordinary termination

a. The contract may be terminated by either party with immediate effect if there is good cause. Good cause exists in particular if: the contractual partner becomes insolvent, especially in cases where judicial insolvency proceedings have been filed against the assets of the contractual partner or where the application for insolvency proceedings has been declined due to insufficient assets, or where actions and orders from public authorities or other government agencies conflict with the fulfilment of a service by myhotelshop.

b. The contractual partner is obliged to pay for the services rendered by myhotelshop, according to the scope of services agreed up until the date of termination.

2. If a contract has been concluded for an indefinite period, myhotelshop and the contractual partner shall be entitled to terminate the contract with a notice period of 3 months to the end of the year.

13. Confidentiality

1. The parties hereby agree to keep confidential all information made available to them by the other party that is designated as confidential, or that in other circumstances is recognisable as business or trade secrets of the other party which have been shared between the parties in connection with this contract, for an indefinite period of time and - unless required for fulfilment of this contract - neither record nor to pass on or use such confidential information otherwise.

2. The confidentiality obligation does not apply to information which was already known to recipient party or become known outside of the contractual relationship.

3. The confidentiality obligation shall remain in force for a period of 2 years after the termination of the contract.

14. Data protection

1. myhotelshop takes privacy very seriously. Please see to ourprivacy policy .

15. Final provisions

1. myhotelshop owns all rights of use for the designs, layouts and functionality used on its website. Any use of this data requires the express prior consent of myhotelshop.

2. This contract is governed by German law. Consumers with habitual residence abroad may rely on the law of the country in which they reside, pursuant to Art. 6 Rome I Ordinance.

3. If you are a consumer, disputes against myhotelshop shall be settled in the legally applicable place of general or special jurisdiction. If you are a business and such agreement is permitted by law, the place of jurisdiction shall be Dusseldorf.

4. If an individual provision of this contract is or becomes invalid or unenforceable, in whole or in part, or if it should lose its validity or enforceability at a later date, this shall not affect the validity of the remaining provisions. In the place of the invalid or unenforceable provision, the parties shall agree on a valid provision that comes closest to the invalid or unenforceable provision to the extent legally possible, in terms of the region, time period, scope and commercial objective as was originally intended by the parties. The same applies to omissions in the contract.

Data protection statement: We are delighted by your interest in our website. Protecting your privacy is very important to us. Below we will inform you in detail as to how your data is handled.

1. The collection, processing and use of personal data

You can visit our site without having to enter personal data. We only save access data without reference to the user, e.g. the name of your Internet service provider, the site from which you visited us, or the name of the requested file. The data is analysed exclusively to allow us to improve our services, and does not allow us to identify you as an individual.

Personal data is only collected if voluntarily given to us by you as part of a particular contract or when registering for our newsletter. We use the data you provide us with to fulfil and process your order. Upon the complete fulfilment of the contract, your information will be blocked and then deleted upon expiry of tax and commercial law retention periods, provided you have not expressly consented to the further use of your information. On registering for the newsletter your email address will be used for private advertising purposes, until you unsubscribe from the newsletter. You can unsubscribe at any time.

2. We will not share your personal information with third parties, unless

with your express prior consent, or unless

a third party informs us that the content (pictures, text) you have provided for our online offer violates their rights, meaning we are obliged to publish this data, for example due to a court or administrative order.

3. Your consent to receive our newsletter.

You have expressly granted the following consent(s) and we have logged the consent. According to the German Telemedia Act (TMG) we are obliged to keep the content of the consent ready to be called up at any time. This consent may be withdrawn at any time in the future.

Permission for email advertising. I want to subscribe to the newsletter (this can be cancelled at any time). On registering for the newsletter your email address will be used for private advertising purposes, until you unsubscribe from the newsletter. You can unsubscribe at any time.

4. Use of cookies:

Cookies are used on certain pages to encourage users to visit our website and to allow the use of certain functions. These are small text files that are stored on your computer. Most of the cookies we use are deleted from your hard drive at the end of the browser session (session cookies). Other cookies will remain on your computer and allow us to recognise you for your next visit (permanent cookies). Many Internet browsers have the default setting to allow cookies. You can deactivate the saving of cookies, or configure your browser so that cookies can be accepted or rejected manually.

If you wish to receive further information regarding the use of cookies, please visit, or also

5. Use of Facebook plug-ins:

Our website uses social plug-ins ('plug-ins') from the social networking site Facebook , which is run by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ('Facebook'). The plug-ins can be identified by the Facebook logo or the caption 'Social plug-in from Facebook' or 'Facebook social plug-in'. You can find an overview of the Facebook plug-ins and what they look like here:

If you open a page on our website which contains one of these plug-ins, your browser will connect directly to the Facebook servers. The content of the plug-ins will be transferred from Facebook directly onto your browser and then integrated into the website.

By integrating the plug-in, Facebook will receive the information that your browser has opened that particular page on our website, even if you do not have a Facebook account or are not logged in to Facebook at that moment. This information (including your IP address) will be transferred from your browser directly to a server in the USA and saved there.

If you are logged in on Facebook, Facebook can directly match your visit to our website to your Facebook account. If you make any interaction with the plug-ins, by clicking the 'like' button or leaving a comment, for example, the information will be transferred to a Facebook server and saved there. The information will also be published on Facebook and on display to your Facebook friends.

Facebook is permitted to use this information for the purposes of advertising, market research and for designing or configuring Facebook web pages. For this purpose, Facebook creates profiles regarding usage, interests and relationships, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide further services linked to the use of Facebook.

You must log out of Facebook before visiting our website if you do not want Facebook to collect data about you from our website and assign it to your Facebook account.

To learn more about the purpose and extent of data collection, processing and the use of this data by Facebook as well as all your relevant rights and the settings available for the protection of your privacy, please see Facebook's privacy policy:

Please note that Facebook is in a constant state of redevelopment and will inform you of how this affects the use of your data. We accept no responsibility for the content of Facebook's websites or its privacy policy.

6. Use of Facebook Connect.

We also offer you the opportunity to register for myhotelshop services via the Facebook Connect service using the information saved on your Facebook account. This will only result in a transfer of information from Facebook to us with your prior consent. A new user account with us will be created using the transferred information. The transfer of information to us is performed only once. There is no permanent link between the Facebook and myhotelshop accounts.

7. Use of Google '+1' buttons.

The +1-button from is integrated into our websites, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA('Google'). The button is displayed as the coloured word/icon '+1'. When you open a website on which this button is implemented, your browser will connect directly to the Google servers. The button is transmitted from Google directly onto your browser, and from your browser it is displayed on our website.

In integrating the button, Google will receive the information that you have visited that particular website. If the user visiting the particular website is logged into his/her Google account using user name and password at the time of visiting the website, Google can assign the visit to the website to the user's Google account. If the button is clicked on, this information is sent from the browser to Google, and saved by Google. To learn more about the purpose and extent of data collection, processing and the exclusive use of this data by Google as well as all your relevant rights and the settings available for the protection of your privacy, please see Google's privacy policy. If you do not want Google to know about you visiting websites, you must log out of your Google account.

8. Use of the Twitter plug-in.

We also use social plug-ins from the social networking site, which is operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco CA 94107, USA ('Twitter'). The plug-ins are displayed with a Twitter logo. When you visit a page of our website that contains one of these plug-ins, your browser connects directly to the Twitter servers. Twitter sends the content of the plug-in directly to your browser, which then integrates it into the website.

As a result, Twitter receives the information that you have visited that website. If you are logged in to Twitter at the time, Twitter can link the website visit to your Twitter account. If you make any interaction with the Twitter plug-ins, by posting a tweet about an article, for example, the information will be transferred from your browser to Twitter and saved there. To learn more about the purpose and extent of data collection, processing and the further use of this data by Twitter, as well as all your relevant rights and the settings available for the protection of your privacy, please see Twitter's privacy policy. If you do not wish that Twitter collects information about you in this way, we recommend that you log out of Twitter when visiting our websites.

9. Web analytics.

This website uses Google Analytics, a Web analysis service from Google Inc. ('Google'). Google Analytics uses 'cookies', text files that are saved on your computer and allow your use of the website to be analysed. The information about your use of the website which is generated by the cookie (including your IP address) is transferred to a Google server in the USA and saved there. Google will use this information to analyse your use of the website, to compile reports about website activities for the operators of the site, and to render further services connected to the use of websites and the Internet. Google will also relay this information to third parties to the extent that this is prescribed by statute or where third parties are contracted by Google.

Under no circumstances will Google link your IP address to other data retrieved by Google. You can prevent the installation of the cookies using a special setting of your browser software; however, in that case, please be aware that you might not be able to use all functions of this website to their full extent. The use of this website implies your express agreement to Google using the data collected from you in the way and for the purpose described above.

10. Right of objection.

You can object to the collection and saving of your data by Google Analytics at any time and with immediate effect for the future, e.g. by downloading a browser add-on for deactivating Google Analytics and installing it for your browser. You can find the deactivation add-on here:

11. Data protection.

We protect our website and other systems through technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorised persons. Your customer account (if you have one) can only be accessed by entering your personal password. You should always ensure your login data remains confidential and to close the browser window after you are finished communicating with us, especially when sharing use of the computer with others.

12. Changes to this privacy policy.

myhotelshop reserves the right to amend this privacy policy declaration at any time while observing the existing privacy policy regulations. For the use of our online services, the online version of this privacy policy available at the time of your visit applies.

13. Right of access to information.

The Federal Data Protection Act states that you have the right to free information about your stored data at any time, as well as the right to correct, block or delete this information.

14. Contact partner for data protection.

For questions regarding the collection, processing and use of your personal information, concerning the disclosure, correction, blocking or deletion of data, or the revocation of granted consents, please contact us at

1. General Information

1.1 Provider of ("myhotelshop") is myhotelshop GmbH, Bosestrasse 4, 04109 Leipzig ("Anbieter").

1.2 Whoever uses myhotelshop free of charge, registers oneself as a user or buys the products of myhotelshop as to the terms of use, is regarded as a user.

1.3. The terms of use are the ground rules for using the service provided by this platform. myhotelshop has the right to update the terms of use at any given time, if requested so by economic or legal reasons.

1.4 The user has no permanent right to use myhotelshop. A permanent availability of or access to this platform in particular are not an imperative requirement. Yet myhotelshop endeavors to facilitate uninterrupted usage of the platform and update the platform as to the users requirements.

1.5 myhotelshop does not warrant completeness, accuracy and availability of the information provided by myhotelshop. Every user who encounters wrong or misleading information is asked to inform myhotelshop.

2. Usage of myhotelshop and implementation of the "virtual property rights"

2.1 myhotelshop can be used without registration. Some functions and services though can be used by registered members only.

2.2 It is the user's sole responsibility as to which content is being put on myhotelshop. He obligates himself to myhotelshop not to include illegal content.

2.3 The user may not send send copious mails of the same content via myhotelshop. All kind of spamming or similarly objectionable actions towards other users is prohibited.

2.4 Acces to and usage of myhotelshop is executed individually via one webbrowser. The application of Webspider, Crawler or similar programs with the purpose of not only indexing the content but also extracting and saving large quantities of the platform's content is prohibited. Included are programs in particular that facilitate offers and services of a third party via the so-called Screenscraping.

2.5 A user's breach of these terms of use qualifies myhotelshop to apply the virtual property rights. The user in question may be excluded from using the service, and the utilized content might be erased. myhotelshop will prosecute a legitimate claim to omission and compensation.

3. User's Account

Users have the possibility to create an account for the usage of specific tools. The registration might also be carried out via an existing account on a social network, where the user is already registered.

4. Liability for a third party

4.1 The website also contains some links to a third party website whose content is not known to myhotelshop. myhotelshop merely procures the access to these websites and is not responsible for their content. The links to external websites are to facilitate their navigation. myhotelshop does not appropriate, but dissociates itself completely from all the content that is presented on the third party websites which are linked to this platform.

4.2 The owners of the websites, which are connected to this platform via a hyperlink, are solely responsible for their content as well as for their offered products.

5. Copyright

5.1 The content offered by myhotelshop is protected by copyright. The usage of the content is subject to the effective copyright. This website may not be altered, copied, published, distributed or retained without the consent of myhotelshop. The material may exclusively be used for private and noncommercial purposes in strict consideration of the effective copyright.

6. Data Protection

More information concerning data protection and data security can be found in the data protection statement of myhotelshop.

7. Final Regulation

7.1 The General Terms and Conditions Act is based on the law of the Federal Republic of Germany.

7.2 The validity of the terms of use remains unquestioned, even if some invalid or incomplete regulations should exist or arise.

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+33 666 816 937
myhotelshop GmbH | Bosestrasse 4 | 04109 Leipzig