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The platform myhotelshop.de, founded in January 2012, aims to sustainably increase the direct business of hotels. Via an intuitive interface, hotels and hotel chains can directly book click budgets for all relevant direct booking placements. Myhotelshop offers high-quality placements on platforms such as Trivago, Kayak, TripAdvisor, Google, Holidaycheck, Wellness-Heaven and other travel portals. The focus is on the "return on investment". As said by Founder and CEO Ullrich Kastner, "It must be easy for the hotelier and bring direct bookings, it should save the hotelier time". In order for this to be as transparent as possible, myhotelshop offers the hotels a comprehensive success reporting and even telephone tracking.
In the marketing shop, myhotelshop focuses more on the metasearch topic and the successful marketing of hotel websites on major hotel search engines such as trivago, tripadvisor, kayak, swoodoo, holidaycheck etc. The hotelier can manage everything himself or in the form of campaign management by outsourcing the optimization of the placements to the professionals at myhotelshop. Myhotelshop offers a lot of other sensible supplements for hotels with the offer of website creation, an online legal consultation or an e-commerce workshop to build up their own e-commerce competence at the hotel.