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online marketing From hoteliers for hoteliers

We increase your direct bookings via your own
hotel website

We connect your website to all major metasearches such as Google Hotel Ads or Trivago and run Google Ads marketing campaigns in order to push your website to be a successful distribution channel.
With our vast experience and strong partners like Google and Trivago on our side, we will push your website to be a successful distribution channel.
Over 2500 satisfied hotels & hotel chains


hotels live on
metasearch and
Google Ads



average distribution



connected booking

We know the online marketing struggles hoteliers face today and are here to help you solve them

  • we effectively lower your distribution costs
  • we make you more independent of your OTAs
  • we become your extended team for your online marketing activities
  • we help you profit from the marketing possibilities on metasearches like Google Hotel Ads, Trivago & Co. as well as other travel advertisement like Google and Bing Ads
Successful direct online marketing is also possible for you.

Always well advised with our hotel marketing experts at your side

Our range of services is customized to fit your needs. Whether you want to go live on metasearch, be live on Google Ads or create a new hotel website. Benefit from our experts' vast experience in the hotel industry. Together we will build the right strategy and increase your direct sales.

One platform to manage all your metasearch and other travel ad campaigns

We connect you to all relevant metasearches and optimize your campaigns in order to make your hotel website a profitable distribution channel. In our exclusive online reporting you can check out your results in one overview. At all times you are only one click away from your online bookings, sales figures and ROI. We deliver you all the important key data that you need.

The perfect booking experience on your
hotel website

You only have a few seconds to convince a potential customer of your website and thus of your hotel. We create hotel websites that enable an intuitive booking process and increase conversion rates.

Voices & Stories

Hotel Josef, Prague

"I am very satisfied with the results: with the marketing campaigns we accumulate costs below 10% and these generate more than 30% of the direct bookings."

King's Hotels, Munich

"With moderate investment costs the hotels' total turnover could be increased by an average of 15% within the last two years. Our ADR has increased by approx. 10%."

Hotel Venezia, Malcesine

"The campaigns were running within the shortest time. We already achieved good results within the first year and are able to monitor these all the time with the myhotelshop dashboard."

Seaside Park Hotel, Leipzig

"I gladly hand this area over into experienced hands. I appreciate the fast reaction time when  questions or requests arise."

Indevho, France

"Myhotelshop is a reliable partner who is fast, flexible and efficient in offering solutions for our requests."

Al Cason, Padova

"Clear recommendation. On the one hand if you only want to start with CPC campaigns and on the other hand also for hotels that are already active in this direction but do not have time to manage the campaign themselves."

Hotel Josef, Prag

"Ich bin sehr zufrieden mit den Ergebnissen: mit den Marketingkampagnen liegen wir im Schnitt bei unter 10% Kosten, diese generieren mehr als 30% der Direktbuchungen."

King's Hotels, München

"Der Gesamtumsatz der Hotels konnte bei moderatem Investitionsaufwand den letzten zwei Jahren um durchschnittlich 15 % gesteigert werden. Unsere ADR hat um ca. 10% zugelegt."

Hotel Venezia, Malcesine

"Innerhalb kürzester Zeit wurden die Kampagnen aufgesetzt. Gleich im ersten Jahr haben wir gute Resultate erzielt, welche wir dank des myhotelshop Portals ständig im Blick haben."

more clicks on the direct website
"Our visibility on the channels that are relevant for us has been significantly improved. We have been able to increase our clicks by 100% compared to the previous year - we are especially pleased about the increasing direct bookings on our homepage."
Tobias Baumann — Director Sales & Marketing Hotel Vier Jahreszeiten Starnberg