Directly successful

How this innovative Freiburg start-up's website reached a share of 43% of the total online turnover in 2021

German tourists are choosing comfort in the summer of 2022, and spending on average a whooping 51% more in Hotels. Are these the effects of Revenge Travel?

We are proud to highlight our Green Team, an employee group that brings together staff who are passionate about sustainability and about making a positive impact on the planet and the environment

Do you want guest service 2.0 and take a big step in the topic of digitalization? Then the digital guest folder - our web app for guest and host - is just right for you!Our digital guest folder offers you the possibility to provide the most important hotel information for your guests - before, during and after their stay.

Successful pandemic recovery: How a volcano eruption and the right direct marketing strategy helped the Northern Light Inn to recover business in 2021 and even outperform 2019 revenue numbers

The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. Today we continue with Antonio Hoffmann. He has been campaign manager at myhotelshop since January 2020.

Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also available for myhotelshop customers. We talked with two experts at myhotelshop to show you the benefits and advantages of this model.

Search engine optimization is a range of things you can do to position your website in the best light possible in the organic results of search engines.