What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success?
Now you have even more cost control and flexible budget management options. With our new budget per hotel option, you can now select to allocate an overall budget which is then used for all placements.
Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important!
How our hotels are using data and technology to target the right guests across online marketing channels.
As the COVID-19 crisis is taking the world by storm, many industries are already starting to feel the intense impact of the borders closing, and tourism & hospitality seems to be one of the industries most affected by this lock-down. Therefore we show you how to get ready for the pickup!