Meta search for hotels
Increase your direct bookings and visibility

With 94% of travellers using meta search sites to compare hotel rates and find the best deals, it's essential to be present on meta search platforms. That's why we connect, manage, and monitor every major channel seamlessly.

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Myhotel shop over hotel bed

Amplify your hotel's online impact

Meta search it's a gateway to great traffic, and offers immense direct revenue potential for your hotel. Platforms such as Google Hotel Ads, TripAdvisor, and trivago attract millions of travellers searching for accommodations. Position your property right in front of these potential guests, capture their attention and witness a surge in qualified traffic and direct bookings like never before.

Comprehensive Meta Search management

We go beyond just connecting the dots – we master the art of synergy. We bridge the gaps between your Independent Booking Engine (IBE), Availability and Rate Inventory (ARI), and meta search platforms. Our seamless integration ensures that your hotel is present and bookable across all major meta search engines. By taking care of the technical intricacies, we allow you to focus on what you do best – delivering exceptional guest experiences.

hotel lobby with advertisements placed on top
hotel sign on side of hotel

Bespoke campaign strategies for your hotel

myhotelshop offers flexible options to suit your goals and budget. Choose from Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), or Free Links – tailored solutions that align with your marketing objectives. Whether you seek immediate conversions or prefer to minimise risks, we've got the perfect model to ensure your success in the dynamic world of meta search advertising.

Automated Bid Optimization

Our intelligent proprietary algorithm constantly analyses user behaviour, market trends, and competitor activity to make real-time bid adjustments. It ensures that your bids are optimised for maximum visibility and conversions, helping you outperform your competitors and maximise your return on investment. Navigate the complexities of meta search advertising with ease, and leave no revenue potential untapped.

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What exactly is a meta search engine for hotels?

A meta search engine for hotels aggregates and compares room rates from various online travel agencies (OTAs) and direct hotel websites. It provides users with a comprehensive overview of available options, ensuring they get the best deal.

Why should my hotel be listed on meta search engines?

Being on meta search engines increases your hotel's online visibility. When potential guests compare prices, they'll see your direct rates alongside those of OTAs, driving more direct bookings and reducing commission costs.

Are meta search engines suitable for independent hotels or just big chains?

Both! While large hotel chains benefit from meta search visibility, independent hotels can significantly boost their direct bookings, reducing reliance on OTAs and their commission fees.

How do I manage my hotel's presence across multiple meta search engines?

There are platforms and tools, like those offered by myhotelshop, that allow for centralised management of multiple meta search listings, ensuring consistency and effectiveness in your marketing efforts.

Can meta search campaigns integrate with my hotel's Property Management System (PMS)?

Many modern meta search campaign tools offer integration options with popular PMS systems. This ensures real-time rate and availability updates, offering a seamless experience for potential guests. You can see whether your setup can be integrated here.

How is meta search different from OTAs like or Expedia?

While OTAs are platforms where guests can directly book their stay, meta search engines merely display the rates from different platforms, including OTAs and direct hotel websites. Think of meta search as a comparison tool, whereas OTAs are actual booking platforms.

How do commission fees work on meta search platforms?

Meta search engines typically operate on a cost-per-click (CPC) model. You pay a fee only when a potential guest clicks on your listing. This differs from OTAs, which charge a commission percentage for each booking made.

I'm worried about rate parity. How can I ensure my direct rates are competitive?

Using a rate shopper tool, in conjunction with meta search marketing, can help you monitor and adjust your rates to remain competitive. Ensuring rate parity boosts guest trust and encourages direct bookings.

Is there a way to target specific audiences with meta search ads?

Absolutely! Advanced meta search marketing strategies allow for targeting based on user demographics, behaviours, and more, ensuring you reach your ideal guest profile.

How do I measure the success of my meta search campaigns?

We will implement the needed tracking on your website and booking engine. to measure all relevant  Key performance indicators (KPIs) like click-through rates, conversion rates, cost per acquisition, and Return on Ad Spend (ROAS). These KPI will provide insights into your campaign's effectiveness so we  adjust your settings for optimal results.

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