Search Engine Advertising
Appear at the
right place, 
at the right time

Capture your audience on Google Ads and Bing Ads. Search Engine Advertising will drive potential visitors to your hotel's website and balance OTA dependency, increasing direct bookings, and reducing distribution costs.

hotel bed with computer overlaid on top
family getting towels from front desk

Drive traffic to your website

Leverage Google Ads and Bing Ads for immediate visibility on the world's most popular search engines. Reach millions of users actively searching for accommodations, placing your hotel right in front of potential guests and significantly increasing booking opportunities and inquiries.

Setup and start soaring

We don't just set you up; we set you up for success. Our search engine advertising experts work tirelessly to get you started on the right foot. From crafting compelling ad copy to selecting relevant keywords, we lay the groundwork for your campaign to soar. With a seamless setup and strategic planning, you'll be primed to make a splash, attracting qualified traffic and driving conversions from day one.

google partners overlaid over hotel bed
hotel bed

Success with data-driven insights

Numbers never lie, and with us, you get them all. Our SEA campaigns are driven by data, and we provide you with comprehensive performance metrics. Dive into the numbers and gain valuable insights into user behavior, click-through rates, and conversion rates. With this, you can make informed decisions, optimise your campaigns, and maximise your return on investment.

The power of strategy

Unlike one-size-fits-all solutions, we create a customised strategy that perfectly aligns with your goals and market positioning. Our team of experts meticulously analyses your competition, target audience, and market trends to craft a tailored search engine marketing plan. From budget allocation to ad scheduling, we ensure your hotel stands out in the digital landscape.

myhotelshop performance list

myhotelshop: Your Gateway to Success

Real-time Insights

With a consistent pulse on analysing campaign data, we’re able to react, pivot and continuously improve results. And at just one glance you can see how your online bookings, sales and ROI develop, because we provide you with all the most important numbers in our exclusive online report.

PPC & Display Advertising

31% of hotel ad-based bookings are generated by the second-highest performing advertising channel. We capture potential travellers during their trip planning phase with targeted display marketing, drive them to your hotel's website and secure direct bookings.

Performance Oriented Campaign Optimisation

We monitor and optimise your ads continuously to maximise their effectiveness. Our custom-fit marketing service ensures that your hotel receives the necessary visibility in the world's leading search engines.


What is Search Engine Advertising (SEA) for hotels?

Search Engine Advertising for hotels involves paid advertisements that appear on search engine results pages (like Google or Bing) when potential guests search for hotel-related queries. These ads aim to boost visibility and drive direct bookings.

Why should my hotel invest in  Search Engine Advertising (SEA)?

SEA offers immediate visibility on search engines, targets specific keywords, and drives qualified traffic to your website. This means higher chances of direct bookings and reduced dependency on OTAs.

What's the cost structure for  Search Engine Advertising (SEA)?

Typically, SEA follows a Pay-Per-Click (PPC) model, meaning you pay only when someone clicks on your ad. The cost-per-click (CPC) can vary based on competition, relevance, and other factors.

Can I target specific audiences with my ads?

Yes! SEA platforms allow for demographic targeting, location targeting, and even retargeting to reach users who've previously interacted with your hotel online.

How do I measure the effectiveness of my  Search Engine Advertising (SEA) campaigns?

We will implement the needed tracking on your website and booking engine to measure all relevant Key performance indicators like click-through rates, conversion rates, average CPC, and ROAS are vital.

How does SEA differ from Search Engine Optimization (SEO)?

While SEO focuses on organic rankings and involves optimising website content and structure, SEA is about paid placements on search engine results. SEO takes time to yield results, whereas SEA provides immediate visibility.

How do I choose the right keywords for my hotel ads?

Keyword research tools and analysing search trends in the hotel industry can help. It's essential to select keywords that potential guests might use and are relevant to your hotel's offerings. But with our CM and FM services, your account manager will take care of that for you.

How do I ensure a good Return on Ad Spend (ROAS) with  Search Engine Advertising (SEA)? 

Regular monitoring, keyword optimization, and bid adjustments are crucial. Using platforms like myhotelshop can also provide expert insights and management to ensure optimal ROAS.

How does mobile search advertising differ from desktop?

Mobile users often have different intent and behaviour. Mobile search ads might focus more on location-based queries or have click-to-call features. Ensuring mobile-friendly landing pages is also crucial.

Can Search Engine Advertising (SEA) integrate with other digital marketing efforts for my hotel?

Absolutely! SEA works well in tandem with SEO, metasearch marketing, paid social media campaigns, and more. An integrated approach often yields the best results.

Still have questions?

Contact us for quick, reliable solutions.

Get in touch

Contact us

Contact our team for expert advice and support tailored to your needs.

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