Nestled in the charming town of Wismar, Germany, Wonnemar Resort Wismar has always been a go-to destination for travellers. However, like many in the industry, they were deeply entrenched in SEA and Metasearch campaigns, looking for innovative avenues to augment their booking funnel, especially the elusive upper funnel.
Enter myhotelshop and their tailored digital strategies.
While Wonnemar Resort was performing decently with their existing marketing strategies, they recognized the untapped potential of social media platforms in reaching a broader and more targeted audience. The primary challenge was navigating this expansive realm without spreading too thin or losing their brand essence.
The MHS Touch
Under the adept guidance of account manager, Gabriel Pasquet, MHS proposed a dual-phase approach:
- Broad Spectrum Campaign: The initial campaign aimed at providing a general overview of the resort, targeting a broader audience. This was a calculated move to reintroduce the resort to the masses.
- Niche Family Offer Campaign: Recognizing the potential of tapping into a specific demographic, the second campaign zoomed in on the family offers at Wonnemar Resort. This strategic narrowing down of the target group ensured that the right audience received the most relevant message.
In a short span of 1.5 months, the results were nothing short of spectacular:
- Over 90,000 impressions, garnering widespread visibility.
- 1,800 clicks, indicating the campaigns' compelling nature.
- A mere 1,000€ spend yielded an impressive 12.8k in revenue.
- Overall, a Return on Ad Spend (ROAS) of a whopping 12.7.
In terms of sheer numbers, for every euro spent, Wonnemar Resort earned 12.7 euros, a testament to the efficacy of the campaigns.
What Lies Ahead
Buoyed by the immense success of the initial campaigns, plans are already afoot to expand the horizon. The future will see the launch of campaigns revolving around specific events and holidays, further cementing Wonnemar Resort's digital presence. Additionally, there's a renewed emphasis on amplifying brand visibility, ensuring that Wonnemar remains a top-of-mind choice for potential guests.
Wonnemar Resort Wismar's foray into paid social media, guided by MHS, proves that with the right strategies and expert execution, even traditional businesses can make a splash in the digital realm. Here's to many more success stories and continued collaboration!