Meta Search

The end of the CPA model means a significant change in advertising strategy for many hotels.

Google announces the end of commission-based Meta Search campaigns. Find out what this change means and how hoteliers are affected.

Google is also becoming more and more important in the search for holidays. We therefore present the successful product Google Hotel Ads and the new offshoot Promotions Ads.

Let's take managing meta search to a new level. We all know that most meta searchers like trivago, tripadvisor and Google use Cost-per-Click as their base model ...

How our hotels are using data and technology to target the right guests across online marketing channels.

For a successful campaign you should always keep a close eye on the prices of OTAs, tour operators etc. We will show you how this can work in an uncomplicated way.