Marketing

The end of the CPA model means a significant change in advertising strategy for many hotels.

How can AI be used specifically in hotel marketing? We take a look at how AI can optimise and improve marketing in the hotel industry.

Explore the essentials of mobile marketing for hotels. From optimized websites to targeted ads, learn how to reach potential guests effectively.

After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.

Discover how tailored campaigns, targeting city hotels and accommodations near event venues, can maximize your visibility and drive early bookings. Don't miss out on the action

Let's explore with us the most promising developments that will shape hotel marketing in the coming years.