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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Exploring the World: How Gen Z Travels
How is Gen Z redefining travel? From tech-savvy hacks and sustainable choices to a thirst for authentic experiences, explore how this generation is changing the way we see the world!
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Advertising
The Digital Markets Act (DMA) and its impact on the Hotel Industry
Discover how the Digital Markets Act (DMA) is reshaping the hospitality industry and learn how hotels can adapt to maintain their online visibility and booking rates.
July 1, 2024
•
4 min
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Social Media
Advertising
News
How social media is changing the travel search landscape
What impact does social media have on travel searches and how can hoteliers benefit from it?
June 12, 2024
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4 min
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Advertising
Marketing
Social Media
Success Story
Success Story: Romantik Hotel Bären Dürrenroth
After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.
March 19, 2024
•
4 min
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Marketing
Advertising
5 hotel marketing trends you should know about
Let's explore with us the most promising developments that will shape hotel marketing in the coming years.
February 21, 2024
•
3 min
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Marketing
Social Media
Advertising
The need of paid social media for hotels
It has become essential for hotels to allocate a share of their social media budget to paid advertising if they want to be successful on social media.
December 21, 2023
•
4 min
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Advertising
Website
7 Tipps für eine buchungsstarke Hotelwebseite
Eine buchungsstarke Webseite ist entscheidend für den Erfolg Ihres Hotels. Wir zeigen Ihnen anhand von sieben Kriterien, was eine gelungene Hotelwebseite ausmacht!
July 23, 2020
•
3 min
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