“Being able to help a hotel and make a hotelier happy always fulfils me.”
Today we continue with Antonio Hoffmann. He has been campaign manager at myhotelshop since January 2020.
Antonio, what is the first thing you check when you start work at your hotels?
When I boot up my laptop, I first look at how my hotels are performing. That means I look at the relationship between costs and revenue. I look for anomalies, such as:
- Costs that are too high
- A lack of bookings
- A lack of clicks or impressions.
After that, I set about finding the root cause, trying to identify the problems and solve them directly.
What do you enjoy most about working as a campaign manager?
I enjoy working with our hotels the most. I always love interacting with clients and the fact the that we constantly optimize the campaigns together. I like to give my clients data to illustrate trends or to show them who the average guest is who comes through the metas. I also enjoy showing the hotels if they have the best price or not and if someone is undercutting them – and if so, by how much and on which days or during which time periods. The client and I have the same goal, and we strive for it together. Also, being able to help a hotel and make a hotelier happy always fulfils me.
What is the most challenging thing in your work as a campaign manager?
I manage a lot of hotels and therefore many different clients, all of whom have different wishes and want their campaigns managed differently. So I have to be very flexible in order to always be able to respond individually to each client’s wishes.
What is particularly important to you in your work with hotels?
I want every client to feel that they can contact me at any time with questions and requests and that I will listen to them. It’s important to me that I can communicate really openly and honestly with each hotel and that the hotel does the same.
What was your professional relationship with the hotel and tourism industry before myhotelshop?
Before I came to myhotelshop, I actually had very little to do with the hotel and tourism industry. The only contact I had before I started working at myhotelshop was when I worked part-time at the reception desk at the InterCity Hotel in Leipzig during my apprenticeship. There I realized that I was very interested in the hotel and tourism industry. Since I was also interested in online marketing, I found that myhotelshop offered the best mix.
What do you like about working in the hotel and tourism industry?
I like that there are no classic 9-to-5 jobs at myhotelshop, but you still work in the hotel and tourism industry. You are really very flexible, both in the work you do and in your working hours. That flexibility is just very important to me and it allows me to maintain a good work-life balance.
Antonio, one last question: Where do you see the hotel and tourism industry in ten years?
Well, I think that the industry will become even more digital in the future than it already is. Digitization is playing a big role everywhere and is bringing about change, and this will continue in the coming years. And I am very much looking forward to it!
Are you also interested in having a campaign manager oversee your campaigns and whip your direct marketing into shape? Then get in touch with us using the contact form below!
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