Reducing dependency on OTAs and strengthening the hotel website as a sales channel is an issue for many hotels. The Baia Verde (Italy) was also facing this challenge. The hotel no longer wanted to be so exposed to the whims of the OTA's and wanted to take its fate into its own hands. This is how our cooperation in campaign management started in February 2018.
Hotel Baia Verde is a 4-star hotel in Malcesine on Lake Garda in Italy. The family-run hotel offers 40 rooms with a pool and spa area.
Measures that were taken
The aim was to increase the traffic on the hotel's own website and to gradually reduce the dependency on the large OTAs. In consultation with the hotel, we opted for direct links on trivago and Google Hotel Ads.
Month after month, we increased the traffic of the hotel through their own website as well as the number of direct bookings. At the end of 2018, the hotel website was the main distribution channel, accounting for two-thirds of total sales. And best of all: In addition to gained independence, the hotel could also look forward to a higher total revenue.