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Tracking Technologies in the Hospitality Industry
Learn how tracking technologies in the hospitality industry – from myhotelshop to Facebook pixels – are used to assess marketing efforts, boost conversions, and enhance the guest experience. Optimize your strategy through targeted data analysis!
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Exploring the World: How Gen Z Travels
How is Gen Z redefining travel? From tech-savvy hacks and sustainable choices to a thirst for authentic experiences, explore how this generation is changing the way we see the world!
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All blog posts related to
Search Engine Advertising
Marketing
Search Engine Advertising
The benefits of SEA campaigns for big events
Discover how tailored campaigns, targeting city hotels and accommodations near event venues, can maximize your visibility and drive early bookings. Don't miss out on the action
February 26, 2024
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4 min
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Meta Search
Search Engine Advertising
Google’s Big Change: The End of Commission-Based Meta-Search Campaigns
Google announces the end of commission-based Meta Search campaigns. Find out what this change means and how hoteliers are affected.
February 13, 2024
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4
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Marketing
Search Engine Advertising
What opportunities does Google offer for your hotel
We take a look at the various digital solutions - both free and paid - that Google offers for more online visibility and higher booking numbers.
January 10, 2024
•
5 min
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Advertising
Search Engine Advertising
Google Ads campaigns in the Corona crisis: How to get your Google Ads back on track
What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success?
May 19, 2020
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3 min
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Insights
Search Engine Advertising
Google Ads Conversion Tracking - A guarantee for success measurement and campaign evaluation
We show you which further actions can be measured with the help of Google Ads Conversion Tracking, even apart from your bookings.
June 11, 2021
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3 min
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Search Engine Advertising
Meta Search
Advertising
News
Google Premium Partner: Google's top qualification for myhotelshop
As one of the few companies in Germany, myhotelshop was awarded with the Premium Label, currently the highest achievable quality standard for partners.
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