In the picturesque landscapes of South Tyrol, Italy, the Hoteliers- und Gastwirteverband (HGV) - the Association for Hoteliers and Innkeepers - has been a prominent advocate for the region's hospitality industry. With more than 4000 hotels in its portfolio, HGV is a key player in promoting and supporting South Tyrol's hotels.
In their journey towards digital prominence, they found a valuable ally in Myhotelshop (MHS).
A Dynamic Partnership Begins
This story begins in September 2016 when Myhotelshop joined forces with HGV as a reseller on a self-management service level. The dedicated account managers at myhotelshop embarked on a journey to empower HGV's member hotels in the digital realm.
The partnership started with a simple yet ambitious goal: to enhance the online visibility and success of HGV's member hotels.
Training and Guidance: Laying the Foundation
One of the initial steps taken was to provide comprehensive training and guidance. Ulli Kastner, representing Myhotelshop, visited Bolzano in 2016 to introduce the MHS platform and conduct workshops for HGV.
Continuous training on the portal and best bidding practices became a hallmark of this partnership, enabling HGV to independently manage and optimize campaigns on popular meta-search platforms such as Google Hotel Ads, Trivago and TripAdvisor.
A Growing Portfolio, United Vision
As the partnership blossomed, so did the portfolio of hotels. From 2017 to 2019, almost 100 hotels went live on platforms like Trivago, Tripadvisor desktop and mobile as well as Kayak. The real game-changer came in 2020 when the first 50 hotels went live on Google Hotel Ads (GHA).
The subsequent years saw an expansion of the hotel presence on meta platforms, with approximately 100 hotels actively engaged in 2021 and 2022. Currently, 315 hotels with a total of 600 campaigns are managed.
A Quantum Leap: Google Free Booking Links (FBL)
In 2023, the partnership reached a significant milestone. With the connection of 180 hotels to Google's Free Booking Links (FBL), the joint portfolio tripled.
This milestone not only showcased the trust and synergy between Myhotelshop and HGV but also marked a quantum leap in the visibility of South Tyrol's hotels on the digital stage.
Tracking Implementation: Precision in Action
Efficient tracking is crucial in the digital world, and myhotelshop assisted HGV in implementing precise tracking mechanisms via UTM parameters. Depending on the type of campaign, the parameters are automatically adjusted in the background.
This enables HGV to obtain a precise booking overview of the individual meta search platforms.
More Than Numbers: Building Brand Awareness
Beyond the statistics and numbers, this partnership is about building brand awareness and elevating the reputation of South Tyrol's hotels in the digital world.
By harnessing the power of digital marketing, HGV's member hotels are not just attracting more direct inquiries and bookings; they are also gaining greater recognition in the highly competitive hospitality industry.
A Partnership Shaping The Future
Myhotelshop and HGV partnership is a shining example of collaboration that goes beyond business. It's a journey of empowerment, growth, and digital transformation for South Tyrol's hospitality sector.
As they continue to explore new horizons and set higher benchmarks, this partnership remains dedicated to propelling South Tyrol's hotels to new heights of success in the digital age.