May 22, 2024
Reading time
4 min

Google is ending commission based meta search campaigns - these are the options you have now

A major change is about to happen: from July, Google will no longer offer commission-based metasearch campaigns. The end of the CPA model (Cost Per Acquisition) means a significant change in advertising strategy for many hotels. But don't worry - commission-based metasearch campaigns are still available with myhotelshop.

What options do you have now?

If you stop your meta campaigns, your hotel will increasingly lose visibility on the Google Hotel Ads platform and guests will be more likely to book via OTAs or not book at all in future. In this case, the worst possible outcome would occur.

Instead, you should switch to alternative advertising models and adapt your marketing strategies accordingly. This could mean switching to the cost-per-click (CPC) model, where hoteliers pay for clicks regardless of whether a booking is made or not. This model is riskier, but with optimised campaigns and professional monitoring, it can also prove to be more cost-effective. 

However, the CPA model is still popular with many hotels as a lower-risk option. For this reason, we continue to offer you the CPA model for your meta search campaigns in addition to the CPC. The CPA model has proven to be an extremely successful way of utilising marketing budgets efficiently. By paying per booking, you always retain control over your marketing expenditure and minimise the financial risk. With myhotelshop, you have the option of adjusting the CPA value on a monthly basis. This means that you can react flexibly to market and demand variations. 

A comparison of the two models:

Why you should rely on myhotelshop

  • Experience and expertise: myhotelshop has extensive experience and the necessary know-how in dealing with both the CPA and the CPC model. We have run numerous successful campaigns for hotels and know how to achieve the best results.
  • Personalised service: We offer customised solutions that are tailored to your hotel's specific needs and objectives. Our experts work closely with you to develop and continuously optimise the best possible strategy.
  • Transparency and reporting: We provide you with detailed reports on the performance of your campaigns. You know at all times how your investments are being utilised and what results are being achieved. This transparency helps you to make informed decisions.
  • Ongoing optimisation: We continuously monitor and adjust your campaigns to ensure that you always achieve the best possible results. Our aim is to keep your marketing strategy dynamic and successful.

The discontinuation of the CPA model at Google does not mean the end of this efficient marketing strategy. With myhotelshop, you can still benefit from the advantages of the CPA model and optimise your marketing budget. However, the CPC model may also be a better fit for your hotel. Rely on our experience to successfully organise your hotel marketing strategy with CPC or CPA. Contact us today to optimise your hotel.