How a Smart Advertising Strategy Tripled Revenue for Hotel SlowDown Travemünde

Initial situation & Challenge

SlowDown Travemünde is a 3-star hotel located in the heart of BeachBay Travemünde. With its 110 cozy rooms and four different categories, it's the perfect spot for a relaxing getaway by the Baltic Sea. The hotel's full-service wellness area and fireplace lounge make it an ideal choice for families, couples, and conference guests looking to escape the hustle and bustle of everyday life.

When we started working with SlowDown Travemünde in 2020, we began with a small budget and a cautious approach. Our campaign manager Antonio saw great potential in the hotel and decided to launch some test campaigns on various metasearch platforms.

Measures

When we started working with SlowDown Travemünde in 2020, we began with a small budget and a cautious approach. Our campaign manager Antonio saw great potential in the hotel and decided to launch some test campaigns on various metasearch platforms.

Our first step was to create direct sales campaigns on Trivago, TripAdvisor, and Google Hotel Ads to improve the hotel's visibility online. We knew that offering the best price was crucial on these platforms, so we made sure to focus on that in our regular feedback meetings with the hotel.

Our efforts paid off, and we saw some promising results, especially for the Google Hotel Ads campaign. Seeing the potential for growth, Antonio suggested running campaigns on Google Ads to increase website traffic and direct bookings. As sales began to grow rapidly, the hotel increased its advertising budget and expanded its visibility on Microsoft Ads, investing six times more than the initial budget.

Results

Over time, we faced some challenges, and there were months when the hotel's website prices were beaten by other providers on Google Hotel Ads. This led to a high number of OTA bookings, highlighting the importance of offering the best price. We worked closely with the hotel to optimise its prices, and by December 2022, the hotel was able to stay on Google Hotel Ads an average of 16% cheaper than the OTAs.

Despite these challenges, SlowDown Travemünde more than tripled its direct revenue through our campaigns, all while keeping the same cost. OTA bookings were continuously reduced, a clear indication that persistence always pays off.

Conclusion

Thanks to the trustful cooperation between SlowDown Travemünde and our team, the hotel achieved a 235% increase in revenue over the past two years. We're grateful for their trust and are proud to have helped them grow from a cautious start to one of our top performers.