Ulli Kastner at the Hotel Linkage Summit: How to make the most of metasearch with Google
Ulli Kastner, CEO and founder of myhotelshop, is a highly demanded expert at events all around the globe. He was a guest at the Hotel Linkage Summit in Istanbul only recently.
At this event leading figures of the industry discuss the newest technologies, revenue management trends as well as direct booking strategies. Ulli Kastner was one of them and naturally discussed the topic meta search: "How Meta searches can help hotels to increase direct sales?"
He particularly focuses on Google and also discusses questions such as: Which possibilities arise for hotels using Google Hotel Ads? How does a placement effect a Google Ads campaign? And how do I use it as an advantage for my hotel?
If you want to see Ulli’s speech in its entirety then please click here:
Do you want guest service 2.0 and take a big step in the topic of digitalization? Then the digital guest folder - our web app for guest and host - is just right for you!Our digital guest folder offers you the possibility to provide the most important hotel information for your guests - before, during and after their stay.
Successful pandemic recovery: How a volcano eruption and the right direct marketing strategy helped the Northern Light Inn to recover business in 2021 and even outperform 2019 revenue numbers
The campaign managers at myhotelshop take care of your online campaigns and increase your direct bookings via your own hotel website. Today we continue with Antonio Hoffmann. He has been campaign manager at myhotelshop since January 2020.
Running a successful marketing campaign as a hotel includes different strategies, platforms, models and points of view. The CPA or Cost Per Acquisition model is one of them and is also available for myhotelshop customers. We talked with two experts at myhotelshop to show you the benefits and advantages of this model.