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Mobile marketing for hotels: strategies for your success
Explore the essentials of mobile marketing for hotels. From optimized websites to targeted ads, learn how to reach potential guests effectively.
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Success Story: Romantik Hotel Bären Dürrenroth
After just one year, paid social media has established itself as an important pillar of the hotel's direct booking strategy. Following Google Ads, the campaigns generate the second-highest revenue.
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Are you ready for the reopening? Our guide will help you navigate a successful reopening after the lockdown!
We took a look at what's coming in the industry after the Covid-19 crisis and put together tips on how to have a successful reopening.
April 15, 2021
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3 min
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Insights
Marketing
Content is King - Why the right content is crucial for the long-term success of your online campaigns
With increasing competition on the booking portals and the rising requirements of guests, smaller hotels are faced with the question of how they can stand out from the crowd.
September 24, 2020
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3 min
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Marketing
Insights
Covid-19 impact on search behaviour on metasearch
At myhotelshop we have almost real time data on search behavior, managing the online marketing campaigns and meta search visibility of over 2500 hotels worldwide.
March 2, 2020
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3 min
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Marketing
Advertising
How green is your hotel? Do good and show it to the world – on Google, for example.
Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too.
November 18, 2021
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3
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Insights
Meta Search
Marketing
Advertising
Search Engine Advertising
Knowledge #1: Meta search 101: All about marketing campaigns on Google, Trivago, Tripadvisor & Co!
With our knowledge series, we show you how meta searches work and which different channels are available for marketing your hotel.
December 11, 2020
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3 min
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Marketing
Advertising
New Marketing Possibilities with Google Ads & Hotel Ads
We explain to you how Google Ads & Hotel Ads work and what you have to look out for, in order to position your hotel website at lower costs and create alternatives to OTAs.
June 11, 2019
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3 min
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